Warm, Real, Natural
Springing out all Over!!!
Okay, since the Winter Wonderland thread has been so quiet, time to get a fresh one going, what with all the buds and blossoms we're starting to see here down South. (Apologies to those of you still stuck up in the frozen wastelands).
I'll get 'er started.
I actually was able to get a local radio station acct exec AND their client to realize that, no, we really shouldn't cram every kind of service they have into their :60 spot, and no, we really shouldn't use their utterly non-memorizable phone number, and no, we really shouldn't go wall-to-wall with verbiage.
They actually accepted my initial script as is, and asked me to produce it for air. Here 'tis.