This is thread for ALL reviews for this product to be placed under.
This is thread for ALL reviews for this product to be placed under.
Internet Marketing Plan for Voice Actors
by John Pruden, Voice Acting With Character
In reviewing Internet Marketing Plan for Voice Actors although I found it to be more of an overview than a plan, per se, it does contain a good deal of worthwhile information.
The sections on branding and search engine optimization should not be taken lightly as it is a topic often overlooked by many business people.
The “link popularity check” link on the resource page is particularly interesting as you can see exactly who has provided links to your website from their website – kind of a check to see “who’s-your-buddy?”
I had to chuckle when I read you should “designate employee(s)” to be in charge of advertising research. If your VO business is like mine and you can just get yourself to follow your own instructions, then you should be okay!
Overall, depending on your level of Internet marketing knowledge, you may find this very basic, but a good primer to get you pointed in the right direction to dig more deeply into Internet marketing.
Although the $47 price might seem kind of steep, I can see that if some of the information in this plan were effectively employed it will certainly pay for itself, and then some.
Voice Acting With Character
Last edited by JPVAWC; 10-31-2007 at 06:18 PM.
I posted this under the wrong heading, so please excuse the double posting.
As both a voracious consumer of all things “voiceover” and a slow adopter of new technology, I was eager to get the Internet Marketing Plan for Voice Actors, from Voices.com. That enthusiasm was severly dampened thirty minutes later after going through the skimpy 32 pages of content.
Over ½ of the material is basic knowledge that anyone already using a computer or in voice overs for more than a day knows. “In recent years, cost effecting manufacturing of digital recording equipment has allowed you as a freelance voice-over talent ot invest in high quality recording equipment at a reasonable price. Be sure to serve both your local market and companies abroad using the internet to produce professional recordings and quick turn around at a reasonable price.” Okay… isn’t that why I plunked down $1.00 a page? Tell me how?
Here’s another nugget “Most voiceover businesses provide three complementary services: Professional voiceover recordings, music production and copywriting services”
Much of the “Plan” looks as if it was adapted straight from a Business Plan software package, with little or no detailed explanation after a headline. Here are some examples
2.5 Key Enablers. There is no explanation as to what the concept key enabler means just insightful sub heads like “ Offering value-added services”, “Adapting to change, developing new skills”
3.8 Emerging Market Trends – E-recruiting. “The world’s largest companies are looking to the web for their recruitment and placement needs.. The worldwide market for eRecruiting services is expected to generate nearly $15.7 Billion in revenues by 2006.” Oooookay…so exactly how does this relate to seling my v/o on the web?
But here’s my favorite:
3.11 Competitive Advantage – “Competitive Advantage is a direct result of quickly establishing exclusive partnership agreements with complementary businesses and web services. Consider engaging into discussions with key players within the industry. “
And what industry would that be? Advertising, Voiceover, Web services….and how about giving some specific examples of what an “exclusive partnership” is and how to approach a “complementary business”.
Frankly, I doubt that “exclusive partnerships” work in voiceover, anyway. If a client wants a voiceover by a bubbly 10 year old kid… I’m not going to be the right vo for them.
All in all the Internet Marketing Plan for Voice Actors seems little more than a breezily put together outline. This would have made a great newsletter article, but offers little in the way of real gems to justify it’s pricey cost. For those of us paying to be on Voices.com’s website, this should have been a freebie to entice us to re-up. Not a way to dig deeper into our pockets.
In order to achieve massive success in the voice over business, there are a number things we all need:
1 - Oodles of talent
2 - One or more killer, and I do mean KILLER demos
3 - a killer MARKETING PLAN!
OK, there's probably a bunch more stuff you need, but these 3 items are certainly among the top 10.
Having number 1 and number 2 doesn't mean much if the voiceover buyers out there are oblivious to your existence. That's where the new Internet Marketing Plan for Voice Actors" comes in.
Created by the fine folks at Voices.com, Internet Marketing Plan for Voice Actors is timely and necessary information for all of you who are working diligently to move from voiceover "wanna-be" to voiceover "professional".
The Authors have provided a clear, comprehensive and actionable plan for enhancing your visibility among those critical voiceover service buyers out there.
The plan includes information on Advertising, Internet Marketing, Branding, search engine optimization and even such cutting-edge topics as Social Media Marketing.
I read through this guide from cover to cover and found it to be chock-full of useful information and I think you guys will too. To learn more, please visit Internet Marketing Plan for Voice Actors
I read the book through twice and here's my review.
You’ve taken the classes, learned how to interpret copy and use your voice to communicate the copy. An interesting demo showing your range
has been produced. Now what?
It’s time to market yourself as voice talent. How do you go about doing this? You could read Internet Marketing Plan for Voice Actors. However, judging from the first paragraph of the text, this e-book appears to be written for the well-established voiceover talent who has a wide range of clients with a developed marketing plan in place.
Unfortunately, Internet Marketing Plan for Voice Actors, won’t help newcomers to the industry answer the question. The first half of the book gives a general overview of the industry. While it gives an outline of tasks you should do, there is no explanation of how to do them.
The second half of the book discusses "Internet Marketing Strategy." This section is nothing more than an expanded outline. There is no in-depth discussion of the topics and no samples of how to and not to execute the suggested steps.
The book does, however, give an easy-to-understand explanation of how search engines work and a bit of information about how to get listed on two of the search engines. There are lists of resources to go to and services to investigate but, again, no in-depth discussion of the topics.
Unfortunately, in my humble opinion, if you are looking for direction on how to market yourself as voiceover talent, you’ll have to look elsewhere.