Rate Charging

[DanG]

Hi everyone and thank you so much for the info sorry i haven't thanked you earlier I was called out of town. I believe this will be mostly local work and found out that day in our newspaper that we are the 12th largest market in the country which I like 15th in radio. Arlene I like the limited buyout that you mentioned I will see if that amkes sense also with my agent. Well once again I would like to thank everyone who posted, you are all great people and know your business

Thank you again Dan

[Julie Williams]

THe limited buyout sounds good, in theory. And if you have time to keep track of work that is not airing in your area... or even that is airing in your area, then it's a great solution for you.

I do not have time for that. So I would not do a national spot for what is closer to local rate.

[avitoots]

Actually, the buyouts can run into the $2,000 range depending on the time limit. My rate for the non-union shoot plus one year buyout for the Louisville Airport spot six years ago was $1200 and it was only going to run in two markets (Lexington, KY and, I think, Cincinnati). So, in my mind, $2,000 for a national buyout would seem a low rate. However, that would depend upon the amount of time the buyout would cover. I would also think that if you have a written contract stating that the client is only allowed to run the spot for one year and after that one year you accept a spot in the same category and then find out they're still running the spot after the second spot is airing you'd be covered from a legal standpoint. You've met your contractual obligations by turning down work in the same category for the one year period. However, the first client breached their end of the contract by running the spot past the buy-out end date. So, if a problem arose with the second client, I would think that both talent and the second client would have legal recourse against the first client.

Also, how often does the conflict issue truly arise in VO? I can understand that it would be a major concern for on-camera, however, unless you have a voice that is so distinctive that it sounds like no one else, how would they really know that you're voicing two spots in the same category?

Arlene

[bobbin beam]

Hi.
Here's a link that displays the latest Fall 2007 Arbitron Radio Market rankings
Market Ranks and Schedule (1-50)

I regard the majors as 1-20
Large markets- 21-50
Medium- 51-150
Small-151+

There are many considerations to calculate a fair rate. Market size, type of use, duration of use, and if it goes network (no buy outs for union).
There are a lot of non-union rates out there. You can find suggestions like this one compiled by Voices.com here:
http://www.voices.com/documents/Voic...Rate-Sheet.pdf

[DanG]

Thank you Bobbin for the info sorry I havent got back sooner but I guess you are in a mess there in cali> I really injoyed the worksheet and where my market is thanks again so much. by the way were you ever a DJ in milwaukee because that name is very familiar.

[DanG]

Well first of all I would like to thank everyone who answered my post and for all the great info I recieved. I have a good idea on the rates for my market but now I need the TV station to call me back.

Thanks again everyone
Dan Gough