You're right, Ed...
And it's interesting to compare it to, say Voices.com's SurePay (or whatever it's called...). At least that is set-up in such a way that it's a safety feature for both talent and seeker, and not skewed heavily to one side or the other.
Though I dare say the "guarantee" is yet another empty advertising promise being made by the "new and improved" Voice123, it is still revealing just how hard they're working to woo the people who DON'T pay for the service.
Bizarre. If they implode, it will be well-deserved.
But I fear that newbies who don't know what the place was like before won't know what they're missing. And so many are happy to throw money after vague unsubstantiated promises. An "improved audition-to-booking ratio" sure sounds good until you actually think about what it does and doesn't mean, which requires some minimal understanding of math, and a willingness to think, characteristics some do not possess...
People are happy to be lied to, if you just tell them what they want to hear.
Alexis
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