Quote:
Originally Posted by avitoots
Bob -- It was a revolving door. An agency loses a huge account and, often times, the staff attached to that client or brand are let go. So, if the books only come out annually, how current can they be over the course of the year?
I always take a look at the bios of the staff listed. For the smaller production companies and ad agencies I have found that they include the people we want to reach listed in the website. The larger agencies, on the other hand, such as FCB, BBDO, Burnett, generally only have the executives listed. I have found that the Ad Age and other publication reports about the commercials fill in some of those blanks.
I totally understand where you're coming from about talent sending materials just to the agency. It takes a lot of time and energy to do it right and, I've found over the years, a lot of people just don't want to put in the effort.
Arlene Kahn
|
And FCB isn't FCB anymore. They're now Draft FCB. Not only revolving doors but a lot of doors closing and/or merging-- at least here in Chicago. It's not like it used to be here. Same with your big production houses--lots of shingles being taken down.... it's sad. (in memory of my beloved Post Effects)