There are a few individuals in voice over, who either through singular acheivements or via some level of notariety have success in marketing themselves directly to major agencies.
A creative at Riney, Goodby Silverstein, Crispin, etc. simply has their script sent for auditions. There is no real reason for them to pay much attention to individual solicitations. If one were going to go to all of the aggravation and expense of sending out mailings to agency folks, why not just put a really nice ad in AdWeek or Ad Age?
Refferal marketing, which I advocate is considerably dofferent and is based on getting some at the client to ask the agency to have you read. This can be a sort of "six degrees of seperation" thing, but is very powerful when someone at Taco Bell calls up the agency and says "there's this guy named J.S. Gilbert. We would really appreciate you having him audition as our spokesperson." I lost out to Charlie Sheen in the end, but just being able to audition and get asked for callbacks for a six figure campaign wasn't too shabby.
Why not start by calling all the people you know and do business with, such as your insurance agent, realtor, former co-workers, dry cleaner, etc. and see if any of them knows someone who is involved in any level with a business that hires v.o. talent.
I guarantee it will yield far greater results than sending materials to Agency folks.
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