Bob -- Didn't realize it was so detailed as to markets, etc. However, a couple of the e-newsletters I get have the commercials in the articles along with all of the credits (no talent credits which I totally don't get). So, that's how I gather names of producers, copywriters, etc. The question then is, do you guys get updates on a regular basis from these directories? Years ago I worked at Burson Marsteller and had 13 bosses (I worked for Assistant Account Exeucitves and Account Executives) in 12 months. It was a revolving door. An agency loses a huge account and, often times, the staff attached to that client or brand are let go. So, if the books only come out annually, how current can they be over the course of the year?
I always take a look at the bios of the staff listed. For the smaller production companies and ad agencies I have found that they include the people we want to reach listed in the website. The larger agencies, on the other hand, such as FCB, BBDO, Burnett, generally only have the executives listed. I have found that the Ad Age and other publication reports about the commercials fill in some of those blanks.
I totally understand where you're coming from about talent sending materials just to the agency. It takes a lot of time and energy to do it right and, I've found over the years, a lot of people just don't want to put in the effort.
Arlene Kahn
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Arlene
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