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Julie Williams · 12-10-2007, 08:09 PM

I do market to ad agencies. (though not as often as I should)
When I send marketing emails in a certain market, I refer them to my agent in that area. I also usually combine it with postcard marketing to the same people.

I believe (from memory) that Jay Conrad Levinson said, in one of his books--perhaps Marketing Attack?--that sometimes it takes 27 hits on ONE person before they respond! But most people don't persevere. So most people don't have good luck with marketing.

I haven't seen Red Book, Bob. I'll have to check that out. I got a directory from Adweek... and it was about $400.

12-10-2007, 08:09 PM	#6 (permalink)
Julie Williams Administrator Join Date: Jul 2007 Location: California Posts: 561	I do market to ad agencies. (though not as often as I should) When I send marketing emails in a certain market, I refer them to my agent in that area. I also usually combine it with postcard marketing to the same people. I believe (from memory) that Jay Conrad Levinson said, in one of his books--perhaps Marketing Attack?--that sometimes it takes 27 hits on ONE person before they respond! But most people don't persevere. So most people don't have good luck with marketing. I haven't seen Red Book, Bob. I'll have to check that out. I got a directory from Adweek... and it was about $400. __________________ POWERED BY CHOCOLATE Julie Williams "Voice-Over Chocolate" julie@voice-overs.com www.voiceoverchocolate.com www.voice-overs.com Currently on National spots for Eyeglass World; Narrations for US Steel, Point of Sale VO for Gutter Grip-- playing soon at a Home Depot near you! Julie will be heard nationally on a tribute to Ruth Bell Graham in December.