Applying out-of-the-box thinking to this industry with regards to marketing and internet, branding and even education seems to serve many well. As someone who has 20 years in this industry, I think the simple answer is that just with any industry, there is a way that this industry works. The various industry segments that make up the overall voiceover market all have interesting apsects about them. It is your job to learn about them, understand them and embrace them, good and bad. If you want to change any of the rules, then do What Hal Riney did and open your own ad agency and position yourself as the highest paid voice talent in the world (or whatever you can do). If you don't know who Hal Riney is, that's just more proof that individuals don't take the time to learn this industry.
I worked for some years ago under a convoluted commission scheme (nothing to do with v.o.) and I went to my boss one day and said how unfair the commission program was. He said that "nothing in the universe is fair and I resent you asking me to be the exception." It took many years for me to understand him. I don't like what he said, but I understand it.
There are a hell of a lot of workers out there that don't get thanks. Perhaps you should just quietly give thanks everytime you are asked to audition and leave it at that.
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