Quote:
Originally Posted by Julie Williams
I can go along with the local commercial rates posted, but on national... needs to be at least $2000 for non union national spot!
Remember, as non union talent... airtimes are not tracked for residuals. So you are basically giving them a buyout. If you do a national for a product... and they have a buyout, you can never ever ever ever do a spot for that type of product again.
Don't give that away for $100!
My rates are typically based on AFTRA rates.
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I have to respectfully disagree with Julie regarding the non-union buyout. I have done non-union on-camera work and what I always require is a limited buy-out. If you have a limited buy-out then the client can only use the spot for the specified timeframe so you avoid the conflict issue. If they want to use it beyond that timeframe, they have to negotiate a new fee with you. If they run it without your knowledge after the contracted period, they are in breach of contract and have, in effect, stolen your services. I have actually turned down auditions through one of my agents because the client wasn't offering a limited buy-out.
There is a floor covering company that didn't do the unlimited buyout and, although the guys did a lot of spots so probably made some decent money, they ran for what seemed to be forever. Someone must have finally said something because they stopped running the old ads. Also, there's a guy here in Chicago who did some voiceover early in his career for a local junk yard. He has since become a staff member of one of the major stations. Within the last few years I noticed that when the spot runs on the station where he is a staff member they use the version with his voice. When the spot runs on other stations, they re-voiced the demo. Not sure what they did to make them re-do the
VO on the spot, but they managed to make the client re-do the spot.
Arlene